Corporate photography has become one of the crucial elements of the marketing strategy of any business, in both communicating within a company and with potential customers. Professional photographers are hired to make photographs which are later used as an element of communication between the company and their employees, their business partners and ultimately their clients and customers. Vivid, noticeable and straightforward photographs are crucial for any business to thrive.

Businesses also need to understand what attracts potential customers in their market, and in turn how how their services and products should be perceived. When hiring a photographer, businesses need a photographer that can understand and execute their objectives, either working from or developing a company style guide, for consistency of image and message.

Businesses that sell physical products, for example an online clothing store, will need a specialist in macro photography to present their goods in the best possible light. While many photographers have some experience with macro, this is a particularly technical field, and when coupled with directing and photographing a model, finding the right photographer is of the utmost importance.

In this day and age, photographers are not uncommon, but only a small number of them have the experience and talent to come up with memorable photos that work for businesses. DLPHOTO Studio’s David Lazarus has years of international experience in commercial photography for advertising and industry use, working with top brands around the world. Whatever your photography needs, enquire today.