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For most newbie photographers that are crossing over from the automatic to the manual option, Aperture is one of the most important settings that need to be properly understood.

I needed to start saving money for a better lens with better glass. The fact was that lenses were expensive… and still are. I also begun to realise that it was all about the lens and the body was secondary. People often get this confused.

Photography is a way of the future for all online businesses, as images need to be photographed to be sold. Today it is all visual from the brand to the people behind the brand. Photography communicates this, which justifies a need for professional photographers.

Invest in a short workshop on how cameras work. There are many short workshops that will not only provided cameras, but identify what best suits for your needs. This would be the most affordable and sensible decision as a start.

There are many products and brands to choose from, all with different purposes and price tags, so make sure you have done your research, had some practical experience working with lighting and asked all the right questions.

Remember big shoots for big brands cost money, and involve much planning and responsibility, so understand what is required and maintain focus in order to be successful.

The type of photographer that is best for this kind of work, is a portrait photographer. A professional portrait photographer is one that that understands lighting and composition in order to bring out the best in their subject. This would be from aesthetics, to the mood that needs to be portrayed for the desired headshot.

There are even short courses that provide, not only the reading material and notes, but professional advice and camera gear, providing great opportunities for practical application and camera choice when  you are ready to buy your camera. A great teacher is everything.

So whether you are a photographer shooting commercially for clients, or you are the person exhibiting large prints in galleries in the form of art, this is the first choice to staying ahead of the pack

What you are not informed about, are the true facts and limitations of your what you get from your mobile camera. Advertisers, like in very industry fail to disclose all the facts, focusing more on your expectations and what you want to hear.

Consider that with any skill, training is required which is often costly and takes time, thereafter, you will need to have a budget of equipment and the necessary camera gear to do the job effectively. Finally, there is the marketing, this is actually where you build awareness and a client base for your business.

For individuals that feel overwhelmed, or for those that say “I’m too old”, or “it’s too complicated to start learning all these settings” is actually a fallacy. Like everything in life, transparency and communication is key to accomplishment. I would like to suggest the following to all in a few simple steps.

For the everyday amateur photographer, it is about “having the eye”. It is all about the way you see the subject that you are shooting, the way the light catches it, and of course, your composition and style to make your photograph standout from the norm.

Take note and understand that different devices have settings for different crops and aspect ratios, so learn and use the correct aspect radio according to where you intend to post the image. If you ignore this and just snap away, you might find either your images are too large in size, or they get automatically get cropped when posted, or even they might need to have been composed portrait, rather than landscape.

Business owners have realized that to survive they need to have a presence online, which means accessibility to their stores or online websites, and more importantly, they need to rank on the first page in order to receive enquiries to drive sales and build clients and databases.

One of the main considerations when hiring a photo studio is budget verses the clients brief and their expectations. As a photographer, it is important that you know what you are hiring is suitable for the job otherwise things can go badly wrong and cost you the client or your profit margin.

Entering into the world of photography can be quite daunting when it comes to buying the right camera gear and lenses that meet your budget and requirements.

Not only does the family need to plan the baby shower, but the photographer will need to ensure that all is executed smoothly and meets their approval

Street photography can take on many forms, from candid to reportage, journalism and portraiture, to war correspondence. The essence and the underlying message are similar in all genres, that being expression and mood in the way you intend to tell the story visually.

Different scenarios require different Photography. To be clear on this point, anyone can snap a picture on their mobile device, and yes this might suffice, however, an experienced photographer who understands your brief and requirements will do a better job. Understanding people and their needs, as well as the theme, background and lighting, all play a major role in achieving a positive end-result.