fashion photographer

As I am sure that many of you have experienced that disappointment of soft and blurred images, which is a total let down especially if it was a once off moment or on a more serious note the result after a client has confirmed and paid you for a job.

Although taking pictures of food looks really easy, it’s not that straight forward unless you are well versed and experienced with lighting and that you understand what the client requires.

There are a few pointers on the “preparation list” before you venture out, that being, take an umbrella to keep yourself and your camera gear dry, and rain free.

Learn the features and how your camera settings work in order to take command and be creative in your photography.

Are you a photographer or an artist of some kind? Once you can answer this question you will have an overall understand of the purpose of editing.

From models to actors, from family to corporate, the look needs to be encompassed in the photograph and needs to be displayed across all the various looks for each image. Not being at ease at the shoot will deplete one’s confidence as well as your ability to perform naturally or in a professional manner to suit the brief.

Most cameras provide a choice of shooting in either manual or automatic. From the start, let me suggest you spend some quality time understanding how to shoot in manual as opposed to automatic. Cameras today are not cheap, so when you own a camera understand how to use it in order to get the most out of the features and in turn, great results.

Models and actors alike need more than just the looks, they need to show expression and display the mood that is required for the look and the style of the shoot as well as adhere to the requirements of the brief.

With international experience in fashion and advertising for leading brands, David Lazarus is an ideal guide for aspiring models.
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