Photography Trends you need to follow 2024

Predicting the exact type of photography that will be in demand in 2024 can be speculative, as trends can vary based on various factors such as cultural shifts, technological advancements, and societal interests. However, certain types of photography have been consistently popular and may continue to be in demand:

Lifestyle Photography:

With the rise of social media and the need for authentic, relatable content, lifestyle photography remains in demand. This includes images depicting everyday life, travel, wellness, and diverse cultures.There are many platforms out there requiring visual content to compliment the copt. Google is always looking for fresh content and spills over to all media and Ai platforms that rely on new information and knowledge in order to crease viewers and eyeballs to their platforms.

Commercial Photography:

Businesses always require high-quality images for marketing purposes, including product photography, corporate events, and branding campaigns. The visual representation is what drives the viewer from the advert relating to the product or service to a conversion. The more te image depicts the attraction of this the higher the chance of a actual conversion. In essence, a good photograph will be key to winning over a sale and a help to increase the database of clients and potential clients that are searching the web to find what they are looking for.

Environmental and Sustainability Photography:

As environmental concerns grow, there’s a demand for photography that highlights environmental issues, conservation efforts, and sustainable living.

Drone Photography and Videography:

Aerial imagery continues to be popular for various applications, including real estate, landscape photography, construction, and events. Much attention and concern is being shifted towards the environment, as we are all aware, over the past many years the world has become a place of major concern. Shortages, starvation and climate change have been key factors which demand a need through visual content to illustrate these concerns to all levels of society. Photography speaks a universal language to all.

Portrait and Headshot Photography:

Professional portraits for personal branding, LinkedIn profiles, and social media accounts remain relevant, especially with the increasing emphasis on personal branding and online presence. Post covid initiated more companies and organisations to relook their costings and and reduce their budget, at the same time forcing the workforce to become more productive and self sufficient resulting in more people working from home and satellite offices. As a result online presence has become a key way to communicate. In order to build client relationships corporate profiles have become important so that some form of authenticity is achieved.

Documentary and Photojournalism:

As with environmental and sustainability photograph, the need for visual storytelling remains strong with documentary and photojournalistic photography capturing events, social issues, and cultural phenomena. There are so many unique platforms that require images for their specific needs and demographic in this area. The world want to know whats happening…. not everyone watches the “news”, and Digital awareness is the way people are informed. An image will either attract your attention and lead to you reading the article or it wont.

Health and Wellness Photography:

As people prioritise health and wellness, there’s a demand for imagery related to fitness, nutrition, mental health, and well-being, as well as visual reference to illustrate the facts how one can improve their state of health and ell being. People tend to believe what they see, as ” seeing is believing”…  maybe now a bit cliche in todays world

Fashion and Beauty Photography:

Lets not forget fashion and beauty photography tend to remain in demand, despite fluctuations,  with the influence of social media influencers, fashion brands, and beauty products are always positing visuals on the favourite platforms and attracting the masses through their visual references as some form of major influence for people to follow. As these trends are forever changing at a rapid pace, so are the visuals to push these changes to the world. The online opportunities have made this possible through a click of a button 24/7.

Ultimately, photographers who can adapt to emerging trends, offer unique perspectives, and deliver high-quality images are likely to find success in the ever-evolving photography industry. There is definitely workout there for every photographer, one need s to just go and get it.

 

What a professional photographer needs to provide the client

From the above you will know understand that photography is competitive. A professional photographer should provide a range of services to meet the needs and expectations of their clients. i have included a few essential ones to add to your list.

Consultation is the key to understanding the client’s vision, requirements, and goals which is crucial in the start of any relationship and brief. This will help the photographer prepare accordingly to meet the specific needs of the client.

Preparation and planning is an important part in assisting the client with pre-shoot planning. this will include location scouting, scheduling, styling, and concept development as most shoots are dependent on lighting environments and the elements around as this will play a major roll in achieving the look and feel of the brief

Understanding how your camera works is a  requirement in order to capture high-quality images that align with the client’s vision requires practice and confidence to think quickly and interpret the clients brief with a pleasing result. I would suggest that a short one on one tailored photography course would save much time and help get you going without frustration or disappointment.

Photo editing and retouching can make or break the job. Providing post-production services such as image editing, retouching, colour correction, and enhancement to ensure the final images meet the desired standard is important, so communicate prior to the shoot with the client. Insist on visual references or links for guidance. This will help in the preparation and setup, as well as the final editing and post production requirements to complete the shoot for handover. Delivering the final edited images to the client in the agreed-upon format and resolution within the specified timeframe is also something the photographer needs tp pay attention too. Again, I would suggest a short one on one post production and editing workshop.

Print and product services a also something that certain photographers will add as an offering for printing services, including albums, prints, canvases, and other customised products are often essential by clients for certain genres like wedding and family photography. having such a niche and high end handover will also grow your client base.

An online gallery or portfolio where clients can view and download their images securely is essential. Photographers require that their skills are presented on a visual level. An online gallery of work provides a 24/7 access opportunity for this making contact with the photographer quick and simple.

Successful photographers need to understand the importance to establish client communication and support. Maintaining clear and timely communication with the client throughout the process, addressing any questions, concerns, or prompt feedback is what makes the client experience worthy and professional. This is often rare to find, so something to consider. This will also ensure customer satisfaction through exceptional service and exceed client expectations.

By offering comprehensive services and maintaining professionalism, photographers can build trust with their clients and establish long-term relationships that lead to repeat business and referrals.

 

Tips to to  improve your photography skill in 2024

Improving your photography skills in 2024 involves a combination of traditional techniques and leveraging new technology and trends.

  1. As you have heard before… “the more you practice, the better you’ll become”. Experiment with different subjects, lighting conditions, and compositions.
  2. Master your composition by making use of online references on platforms that inspire such as Pinterest.
  3. Attend a short Photography course or workshop to understand the fundamentals of exposure, aperture, shutter speed, ISO, and white balance. This knowledge will help you take full control of your camera settings.
  4. Learn from Others: Study the work of renowned photographers, both past, and present. Analyse their techniques, styles, and approaches to photography.
  5. Take a course or workshop:by enrolling in photography courses or workshops in-person. This will provide structured learning and opportunities for feedback from instructors and peers.Online is unfortunately not the best.
  6. Experiment with Editing Software that meets your needs and upscale yourself with photo editing software like Adobe Lightroom or Photoshop. Editing can enhance your photos and give them a unique touch.
  7. Stay updated with tends to keep informed of the latest trends and techniques in photography. Follow photography blogs, social media accounts of photographers, and attend photography exhibitions and events.
  8. Join Photography Communities to engage with other photographers through online forums, social media groups, or local photography clubs. Share your work, seek feedback, and learn from others’ experiences.
  9. Consider specialising in a specific genre of photography such as portrait, landscape, wildlife, street, or macro photography. Specialisation allows you to focus and hone your skills in a particular area, but not essential as a start, rather discover what you are passionate and good at shooting fist. You might be surprised!
  10. Challenge yourself to projects fin order push your boundaries and creativity and get practise in the field. This could involve capturing a specific theme, shooting in a new location, or trying a different technique.

Seek Constructive and honest feedback. Constructive criticism can help you identify areas for improvement and grow as a photographer without taking offence or becoming emotional. this is required to help you grow.

 

Remember, improving your photography skills is a journey that requires dedication, patience, and a willingness to learn and adapt. Keep practicing, experimenting, and exploring new avenues to refine your craft.