Great real estate photos can make or break a sale or land you more Airbnb and online bookings on your short term rental platforms. Whether you’re a seasoned estate agent, a first-time Airbnb or booking.com host, or even an interior designer staging a property for marketing and by preparing your space photo-ready is an essential step to attracting attention and converting viewers into clients.
Why Prepping Your Space Matters
Real estate photography is about more than just taking a picture, it’s about selling a lifestyle. Professional photos act as your first impression especially in the digital world where potential clients scroll quickly. A well-prepared space ensures your property is presented in the best light (literally and figuratively), making it easier for viewers to imagine themselves in the space.
The Psychology Behind Great Real Estate Photos
Buyers and renters are visual as they want to see a clean, spacious, and welcoming environment from the start. Prepping the space doesn’t just make it look tidy, it allows potential clients to focus on the features and the flow. This is the initial process where the feeling of the home need to be perfect and avoid clutter or personal distractions. Studies show that staged homes sell faster and often for higher prices.
Pre-Shoot Checklist: Room-by-Room Guide
General Tips for Every Room
- Declutter: Remove personal items, toys, paperwork, laundry, or anything that distracts from the space.
- Clean Thoroughly: Dust, vacuum, and polish all surfaces. Sparkling windows and mirrors make a big difference.
- Let in Light: Open curtains and blinds to maximise natural light.
- Replace Light Bulbs: Ensure all bulbs work and use warm, matching tones.
- Neutralise the Space: Remove overly personal or bold decor to appeal to a broader audience.
Living Room
- Arrange furniture to show off the room’s size and layout.
- Add throw pillows and neutral artwork to make it feel cosy.
- Hide wires and remotes.
- Remove family photos or personalised items.
Kitchen
- Clear countertops—only leave minimal, stylish appliances (e.g., a coffee machine).
- Remove dish racks, cleaning supplies, fridge magnets, and pet bowls.
- Wipe down surfaces and stainless-steel appliances.
- Consider a bowl of fruit or a plant for a fresh touch.
Bedrooms
- Make all beds neatly with clean, ironed linen.
- Remove personal items from bedside tables.
- Use neutral tones in bedding and décor.
- Store clothes out of sight.
Bathrooms
- Put away toiletries and personal hygiene products.
- Use clean, matching towels.
- Close toilet lids.
- Clean mirrors, sinks, tubs, and tiles thoroughly.
- Add a scented candle or fresh flower arrangement.
Outdoor Areas
- Tidy up garden or balcony areas.
- Mow the lawn, sweep pathways, and clean the pool if applicable.
- Set up outdoor seating to showcase entertaining potential.
- Remove bins, hoses, or toys from view.
Staging Tips for Maximum Visual Impact
Tip 1: Create a Flow
Furniture should lead the eye naturally through the space. Leave walkways clear and avoid overcrowding with furniture.
Tip 2: Use Symmetry
Symmetrical setups are pleasing to the eye and help establish visual order—perfect for photo composition.
Tip 3: Mind the Colour Palette
Stick to neutral tones with occasional pops of colour for warmth. Avoid overly bold or clashing colours that may not photograph well.
Tip 4: Add Life
Small touches like a houseplant, bowl of lemons, or fresh flowers can add vibrancy and a sense of life to a room.
Tip 5: Less is More
Over-styling can distract from the property. Aim for simplicity and elegance.
The Day Before the Shoot
- Final Clean: Do a last-minute tidy-up of all rooms.
- Walkthrough: Use your checklist to review each space. View your home as a buyer would.
- Lighting Check: Test lightbulbs again and plan for natural light depending on the time of the shoot.
- Pets: Arrange for pets to be off-site during the shoot and clean up any traces of them.
Working With a Photographer
A professional real estate photographer will have experience with lighting, angles, and property flow. Communicate any features you want to highlight and trust their direction on the day. Make sure all prep is done before they arrive to maximise your booking.
Questions to Ask Your Photographer:
- How long will the shoot take?
- Do you bring your own lighting and staging tools?
- Will you provide edited photos?
- Can I see a portfolio of your past real estate work?
Extra Touches for Airbnb and Short-Term Booking Agents
- Set up the space as you would for a guest.
- Include details like folded towels, welcome notes, or a coffee station.
- Show off amenities like a workspace, smart TV, or local guidebooks.
- Consider photographing in both daylight and evening light to capture different moods.
Common Mistakes to Avoid
- Leaving clutter or dirty dishes visible
- Shooting while pets or people are in the room
- Ignoring curb appeal and outdoor areas
- Over-editing or misrepresenting the space
- Forgetting to clean windows or mirrors
What We’ve Learned
Prepping your space for real estate photography is a small investment of time and effort that can yield big returns. Whether you’re listing a home for sale, or for rental, your interior design work, professional photos that capture a clean, bright, and welcoming space are essential.